Ads, posters, packaging, even emails and messages in social networks, use fonts whose rights someone has paid for. So the Arrels Foundation took the hand-written letters with which the homeless make their signs, and devised new fonts that are sold to brands for use in their advertising and corporate messages. All profits are intended to help the 1400 people supported by the Arrels Foundation. We created a new way of helping. With each sale, we achieve what would have required a great effort with a traditional fundraising campaign.